Not just another holiday video
The process
We pulled from Closerlook's wide range of in-house capabilities to concept, storyboard, score, animate and edit their holiday video. Viewers were left with both a smile and a real understanding of how Closerlook’s preparation and collaboration set up their clients’ marketing efforts for success. Though Closerlook admitted they were happy simply leaving viewers with a real smile.
The Closerlook Holiday Launch Kit
The campaign extended the preparation theme with a card and gifts for our clients. This “holiday launch kit” aimed to help clients handle the holidays with the same precision and flair that Closerlook takes with our digital pharma marketing solutions. The gifts included custom wrapping paper (“object camouflage”), string (“holi-cord reinforcement”) and labels (“festive credentials”).
Social outreach and feedback
The final component of the campaign included social media outreach through platforms including Facebook, Twitter and LinkedIn.
The project was successful in underscoring the agency’s success at conveying an important message about what they do in a format that is easy and fun to consume for clients, friends, family, and potential future Closerlookers.