SynfuGo Logo and Concept Development

SynfuGo is a device created to allow patients to replace manual infusions with programmable auto infusions. Additionally, the device logs all data from each infusion automatically so the patient doesn't have to track with a manual log. The device's other main feature allows the patient to share the data with their doctor to increase communication and as a result improve care. I was first tasked with developing a logo for the brand. The direction was to show forward thinking and symbolize the different features of the device. For each logo I sketched I utilized a relative forward arrow with rounded edges to symbolize forward thinking and the fluidity of the infusion. Each logo also features two sides coming together to shape the arrow, symbolizing the patient and doctor connection.

Initial logo sketches

Chosen sketches and icon development

Custom typeface developed to work with all icons

Final logo with color variants

Concept Development

Objective: Present SynfuGo as cutting-edge technology to improve patient outcomes and experience. For HCPs, better data to use for treatment and for patients, ease of use so they can focus on life.

Target Demographic: Adolescent boys and their healthcare providers

Initial concept sketches

High level comps for client presentation

Side by side comparison of sketches and high level comps

*Concept art is not final art and just high level comp work

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